haku: @author Laczniak, R. N. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Kempf, D. S. Laczniak, R. N. |
| Otsikko: | Advertising's influence on subsequent product trial processing |
| Lehti: | Journal of Business Ethics
2001 : FALL, VOL. 30:3, p. 27-38 |
| Asiasana: | Advertising research Consumer behaviour Product development Design management |
| Kieli: | eng |
| Tiivistelmä: | The authors investigate several specific, posotive ad effects on product trial using an experiment that exposes subjects to a trial only, or an ad and trial. Subjects exposed to a pretrial ad rated the subsequent trial higher in diagnosticity, formed more confidently held beliefs, and formed higher expectancy value and purchase intentions. |
SCIMA