haku: @author Holbrook, M.B. / yhteensä: 9
viite: 6 / 9
| Tekijä: | Holbrook, M.B. |
| Otsikko: | Timews square, Disneyphobia, HegeMickey, the Ricky Principle, and the downside of the entertainment economy: it's fun-dumb-mental |
| Lehti: | Marketing Theory
2001 : VOL 1:2, p. 139-163 |
| Asiasana: | CULTURE LEISURE INDUSTRY MARKETING THEORY |
| Kieli: | eng |
| Tiivistelmä: | This paper reviews some recent contributions to the study of commercialism in popular culture in general and to our understanding of the role played by the Disney Corporation in particular. From the viewpoint of marketing theory, the paper examines the critique based on the hegemonic influence of Disney and the impact of the entertainment economy in dumbing down the cultural artifacts offered for public consumption. |
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