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| Tekijä: | Hewett, K. Money, R. B. Sharma, S. |
| Otsikko: | An exploration of the moderating role of buyer corporate culture in industrial buyer-seller relationships |
| Lehti: | Journal of the Academy of Marketing Science
2002 : SUMMER, VOL. 30:3, p. 229-239 |
| Asiasana: | Marketing research Corporate culture Industrial purchasing Industrial selling Corporate buying |
| Kieli: | eng |
| Tiivistelmä: | Using data collected from buyers of industrial goods and services, the authors examine the association between buyers' perceptions of relationship quality and repurchase intentions and the moderating effect of the corporate culture of the buying firms. The results suggest a significant relationship between buyer perceptions of the relationship and their repurchase intentions, as well a significant moderating effect of buyer firm corporate culture. |
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