haku: @author Walsh, G. / yhteensä: 11
viite: 8 / 11
| Tekijä: | Walsh, G. Mitchell, V-W. |
| Otsikko: | German market mavens' decision making styles |
| Lehti: | Journal of Euromarketing
2001 : VOL. 10:4, p. 83-108 |
| Asiasana: | DECISION MAKING GERMANY |
| Vapaa asiasana: | MARKET MAVENS |
| Kieli: | eng |
| Tiivistelmä: | The present study investigates the existence of the market maven in Germany and examines their decision-making styles using a survey of 455 German consumers usign Sproles and Kendall's (1986) CSI. |
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