haku: @author O'Connor, P. / yhteensä: 11
viite: 9 / 11
| Tekijä: | O'Connor, P. Frew, A. J. |
| Otsikko: | The Future of Hotel Electronic Distribution: Expert and Industry Perspectives |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2002 : VOL. 43:3, p. 33-45 |
| Asiasana: | FUTURE STUDIES HOTEL AND CATERING INDUSTRY INFORMATION TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | Simultaneous surveys of an expert panel on electronic distribution and of hotel-chain practitioners came to the same conclusion-namely, that internet-based distribution can only grow. Research into the perceived relative importance of electronic channels of hotel distribution was carried out in two stages. First, a three- round Delphi study was undertaken, using 27 experts drawn from speakers on technology-related subjects at a major international hospitality industry conference. The panel developed a typology of current and potential electronic hotel-distribution channels. This was followed by a survey of 50 corporate electronic-distribution managers from the major international hotel chains. |
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