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Tekijä: | Balabanis, G. |
Otsikko: | The relationship between lottery ticket and scratch-card buying behaviour, personality and other compulsive behaviours |
Lehti: | Journal of Consumer Behaviour
2002 : SEP, VOL. 2:1, p. 7-22 |
Asiasana: | Gambling industry Lotteries Individual behaviour Personality measurement |
Kieli: | eng |
Tiivistelmä: | The authors examine how demographics, other forms of compulsive behaviour and personality are related to the buying frequency and compulsiveness in lotteri tickets and scrath-cards. An integrative framework is developed and tested in a sample of respondents. Results indicated that the buying compulsiveness in lottery tickets and scratch-cards have the same correlates. The buying compulsivenesses in both lottery tickets and scratch-cards have the same correlates. The buying compulsivenesses in both lottery tickets and scratch-cards were found to be positively related to cigarette consumption and the extraversion dimension of personality and negatively related to the agreeableness and intellect dimensions of personality. |
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