haku: @indexterm substitute goods / yhteensä: 16
viite: 10 / 16
| Tekijä: | Siggelkow, N. |
| Otsikko: | Misperceiving Interactions Among Complements and Substitutes: Organizational Consequences |
| Lehti: | Management Science
2002 : JUL, VOL. 48:7, p. 900-916 |
| Asiasana: | SYSTEMS ANALYSIS COMPLEMENTARY GOODS SUBSTITUTE GOODS ORGANIZATIONAL DESIGN COMPLEXITY INCENTIVES |
| Kieli: | eng |
| Tiivistelmä: | Systems composed of activity choices that interact in nonsimple ways can allow firms to create and sustain a competitive advantage. However, in complex systems, decision makers may not always have a precise understanding of the exact strength of the interaction between activities. Likewise, incentive and accounting systems may lead decision makers to ignore or misperceive interactions. This paper studies formally the consequences of misperceiving interaction effects between activity choices. The authors' results suggest that misperceptions with respect to complements are more costly than with respect to substitutes. As a result, firms should optimally invest more to gather information about interactions among complementary activities than about interactions among substitute activities. |
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