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| Tekijä: | Kodama, M. |
| Otsikko: | The World's First 3G Mobile Phone Service: A Case Study of Innovation |
| Lehti: | Journal of General Management
2003 : WINTER, VOL. 28:2, p. 43-57 |
| Asiasana: | CASE STUDIES INNOVATION TELEPHONE INDUSTRY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | This case study illustrates the need to integrate central direction with creative, autonomous learning communities to achieve competitive leadership through innovation. This paper uses an example of strategic innovation at a traditional large corporation - operating in the extremely competitive field of broadband mobile Internet services - to explain how heterogeneous strategic organizations may encounter these paradoxes and yet achieve radical transformation. The paper provides an overview of a framework for building integrative competences in large corporations. It then uses DoCoMo, the largest mobile telecommunications carrier in Japan, to describe the achievement of strategic innovation. |
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