haku: @author Weber, K. / yhteensä: 14
viite: 7 / 14
Tekijä: | Weber, K. |
Otsikko: | Consumer perceptions and behavior: neglected dimensions in research on strategic airline alliances |
Lehti: | Journal of Travel & Tourism Marketing
2002 : VOL. 13:4, p. 27-45 |
Asiasana: | Travel Consumer behaviour Airlines Strategic management Alliances |
Kieli: | eng |
Tiivistelmä: | The author highlights the importance of consumer perceptions in strategic airline alliance settings. The paper focuses on the airline industry to illustrate how positive results eventuating for partners in a strategic alliance may cover slow shifts in consumer attitudes, and behaviour. |
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