haku: @indexterm medium-sized businesses / yhteensä: 466
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| Tekijä: | Ghauri, P. Lutz, C. Tesfom, G. |
| Otsikko: | Using networks to solve export-marketing problems of small- and medium-sized firms from developing countries |
| Lehti: | European Journal of Marketing
2003 : VOL. 37:5-6, p. 728-752 |
| Asiasana: | NETWORKS EXPORTS SUBCONTRACTS SMALL BUSINESS MEDIUM-SIZED BUSINESSES DEVELOPING COUNTRIES |
| Kieli: | eng |
| Tiivistelmä: | The objective of this paper is to review the literature on how networks can be used in developing countries to encounter export-marketing problems. Several case studies of export-grouping and subcontracting networks, involving small- and medium-sized enterprises in developed and underdeveloped countries, are reviewed. The paper presents a qualitative model that identifies the determining factors for successful export network organisations: a clearly defined market problem or market opportunity; a willingness to respond together; development of solidarity, coherence and commitment; initiating foreign market activities. This model is useful to study similar initiatives in developing countries. |
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