haku: @freeterm intermediation / yhteensä: 8
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| Tekijä: | Sen, R. King, R.C. |
| Otsikko: | Revisit the debate on intermediation, disintermediation and reintermediation due to e-commerce |
| Lehti: | Electronic markets
2003 : VOL. 13:2, p. 153-162 |
| Asiasana: | Electronic commerce Models |
| Vapaa asiasana: | e-commerce Intermediation |
| Kieli: | eng |
| Tiivistelmä: | This paper uses a 2-stage extensive form game with simultaneous moves in the first stage to analyse the effect of web-based e-commerce on intermediated offline channel structures. The model is solved for the Nash equilibrium. Depending on the relation btw. the mark-up of existing offline intermediaries and the discomfort cost (associated with online channel structures) of buyers, the game has two equilibria-one in which the manufacturer continues to sell through an intermediated offline channel structure, and the second in which the manufacturer sells through a combination of direct-online-channel structure and intermediated-online and intermediated-offline channel structures. |
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