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| Tekijä: | Blois, K. |
| Otsikko: | B2B relationships - a social construction of reality? A study of Marks and Spencer and one of its major suppliers |
| Lehti: | Marketing Theory
2003 : VOL 3:1, p. 79-95 |
| Asiasana: | RELATIONSHIP MARKETING CASE STUDIES SUPPLIERS |
| Kieli: | eng |
| Tiivistelmä: | This article examines B2B relationships. Article bases on a firm called Marks and Spencer. The authors use information about Marks and Spencer´s links to its main suppliers and examine the relationship and exchange between suppliers and Marks and Spencer. Two interpretations of the exchange process are presented. |
SCIMA