haku: @journal_id 1758 / yhteensä: 45
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| Tekijä: | Gouthier, M. Schmid, S. |
| Otsikko: | Customers and customer relationships in service firms : The perspective of the resource-based view |
| Lehti: | Marketing Theory
2003 : VOL 3:1, p. 119-143 |
| Asiasana: | COMPETITIVE ADVANTAGE CUSTOMERS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SERVICE MANAGEMENT STRATEGIC MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | This article describes strategic management from the resource-based view. Article analyzes customer relationships and customer roles in service firms. Managerial implications for customer relationship marketing are discussed. |
SCIMA