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| Tekijä: | Ballantyne, D. Cristopher, M. Payne, A. |
| Otsikko: | Relationship marketing : looking back, looking forward |
| Lehti: | Marketing Theory
2003 : VOL 3:1, p. 159-166 |
| Asiasana: | CHAOS COMPLEXITY NETWORKS RELATIONSHIP MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Article considers the theory of relationship marketing. It discusses future directions and theory development around this field. The main conclusion is that marketing is a field which changes continually. |
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