haku: @author Martin, D. / yhteensä: 13
viite: 4 / 13
| Tekijä: | Martin, D. |
| Otsikko: | Gilded and gelded. Hard-won lessons from the PR wars |
| Lehti: | Harvard Business Review
2003 : OCT, VOL. 81:10, p. 44-54 |
| Asiasana: | Competitive advantage Business communication Public relations Industries Management |
| Kieli: | eng |
| Tiivistelmä: | A wounded-but-wiser AT&T veteran recounts how one of the world's biggest and best-known companies became one of its most battered - and explains how others can avoid that fate. |
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