haku: @indexterm ANALYTICAL REVIEW / yhteensä: 857
viite: 5 / 857
| Tekijä: | Franke, G. Andrews, R. |
| Otsikko: | Comment on "The economics of tobacco advertising: spending, demand, and the effects of bans" |
| Lehti: | International Journal of Advertising
2003 : VOL 22:4, p. 461-468 |
| Asiasana: | ANALYTICAL REVIEW MEASUREMENT |
| Kieli: | eng |
| Tiivistelmä: | This article comments a paper by Lancaster and Lancaster "The economics of tobacco advertising: spending, demand and the effect of bans" which was published in the International Journal of Advertising 22(1). The authors of this article tackle comments of the method of meta-analysis which were made on the paper of Lancaster and Lancaster. |
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