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| Tekijä: | Howell, L. H. |
| Otsikko: | Adapting GM Research to a New Corporate Strategy |
| Lehti: | Research Technology Management
2003 : MAY-JUN, VOL. 46:3, p. 14-20 |
| Asiasana: | CARS CORPORATE STRATEGY RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | The business climate has changed tremendously for North American automobile manufacturers. The changes have forced manufacturers to innovate as they never have before. In 1998, GM embarked on a corporate strategy of innovation and growth. As a result, GM Research transformed itself. The target was to put 30 percent of the lab's resources on exploratory projects, but projects that could create wealth for the company. Changes required by the new emphasis included establishment of metrics at the lab level, increased research partnering with universities, initiation of research programs with key suppliers and automotive alliance partners. Lessons learned: move fast, communicate well, keep some seasoned researchers involved, and make sure the company's top leaders support, if not demand, the new R&D focus. |
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