haku: @journal_id 627 / yhteensä: 443
viite: 4 / 443
| Tekijä: | Cooper, R. G. Edgett, S. J. |
| Otsikko: | Overcoming the Crunch in Resources for New Product Development |
| Lehti: | Research Technology Management
2003 : MAY-JUN, VOL. 46:3, p. 48-58 |
| Asiasana: | PRODUCT DEVELOPMENT RESOURCE ALLOCATION PORTFOLIO MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Most new product development efforts suffer from serious resource deficiencies across all business functions, and of the symptoms that beset NPD can be traced directly to this resource crunch. The underlying causes of this crunch are a preoccupation with short-term financial performance, reluctance to kill projects, and a desire for excessive speed to market. Strategic solutions to this problem include matching resources to the goals of the business, recognizing that all businesses should not be measured with the same yardstick nor resourced the same way, and "ring-fencing" NPD resources. How these resources are allocated is a problem in most businesses, and thus another solution is to implement an effective portfolio management system. |
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