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| Tekijä: | Murtaza, M.B. Greer, T.H. |
| Otsikko: | A framework for valuing Web site personalization |
| Lehti: | Journal of Internet commerce
2003 : VOL. 2:3, p. 27-38 |
| Asiasana: | Internet Electronic commerce |
| Vapaa asiasana: | e-commerce WWW Personalization |
| Kieli: | eng |
| Tiivistelmä: | Web personalization (here as: Web p.) is a technique that can be used by firms to develop and foster relationships with their customers. Web p. may not be suitable for all types of businesses. Web p. is used to generate individualized content for each visitor. Personalization techniques include content filtering, collaborative filtering, and a rules-based engine approach. This paper presents a framework to help firms ascertain the value of web p. A survey was conducted and results of the survey are presented to help determine factors that influence an individual's value for personalization. The factors found in this study that influence the value an individual places on personalization include: sites that belong to an established brick and mortar company, sites that let visitors download music, and sites that offer the possibility of winning something. |
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