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| Tekijä: | Kelly, K. J. (et al.) |
| Otsikko: | The community readiness model : a complementary approach to social marketing |
| Lehti: | Marketing Theory
2003 : VOL 3:4, p. 411-425 |
| Asiasana: | MARKETING MODELS SOCIAL MARKETING |
| Kieli: | eng |
| Tiivistelmä: | This article examines community readiness model, which is a theory-based model which nature is strategic. CRM-model is designed to build and assess a community´s capacity to take action on social issues. The main attention is the theoretical roots and description of CRM-model as a tool for formative research and programme evaluation. |
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