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| Tekijä: | Johnson, M. S. |
| Otsikko: | Designating opponents in empirical research reports : the rhetoric of "interestigness" in consumer research |
| Lehti: | Marketing Theory
2003 : VOL 3:4, p. 477-501 |
| Asiasana: | CITATION ANALYSIS CONSUMER RESEARCH |
| Kieli: | eng |
| Tiivistelmä: | This article introduces textual evidence from a volume of the Journal of Consumer Research. Textual evidence is introduced as follows; a majority of researcher-authors of articles use concluding sections of empirical articles. |
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