haku: @author Grove, S. J. / yhteensä: 3
viite: 1 / 3
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| Tekijä: | Grünhagen, M. Grove, S. J. Gentry, J. W. |
| Otsikko: | The dynamics of store hour changes and consumption behavior : results of a longitudinal study of consumer attitudes toward Saturday shopping in Germany |
| Lehti: | European Journal of Marketing
2003 : VOL 37:11-12, p. 1801-1817 |
| Asiasana: | CONSUMER BEHAVIOUR GERMANY RETAILING |
| Kieli: | eng |
| Tiivistelmä: | This article investigates consumer perceptions on Saturday shopping in a Germany; a country where such activity was previously restricted. Data is from college students in Germany, who were raised with limited Saturday shopping hours. Data is from year 1996; the year when expanded hours for retailers were allowed in German legislation and from year 1999. |
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