haku: @author Santos, J. / yhteensä: 3
viite: 3 / 3
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| Tekijä: | Santos, J. Boote, J. |
| Otsikko: | A theoretical exploration and model of consumer expectations, post-purchase affective states and affective behaviour |
| Lehti: | Journal of Consumer Behaviour
2003 : VOL 3:2, p. 142-156 |
| Asiasana: | CONSUMER BEHAVIOUR EXPECTATIONS PURCHASING |
| Kieli: | eng |
| Tiivistelmä: | This article suggests a theoretical model exploring the interrelationship between affective post-purchase states, behaviour and expectations. The author´s of this article argue that there exists two types of expectations which influences post-purchase affective states. 11 propositions are presented relating to expectations and interrelationships with post-purchase affective states. Managerial implications are also discussed. |
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