haku: @author Sparks, L. / yhteensä: 11
viite: 5 / 11
| Tekijä: | Burt, S. Dawson, J. Sparks, L. |
| Otsikko: | Failure in international retailing: research propositions |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2003 : OCT, VOL. 13:4, p. 355-373 |
| Asiasana: | Business failures Internationalization Retailing |
| Kieli: | eng |
| Tiivistelmä: | It is argued in this paper that our continuing conceptualization of retail internationalization would be aided by incorporating aspects of failure in international retailing. In internationalization practice, failure would seem to be a common occurrence, whereas in academia, such failure has been almost routinely ignored. The authors attempt to define and conceptualize failure in international retailing. |
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