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| Tekijä: | Dennis Jr., W.J. |
| Otsikko: | Raising response rates in mail surveys of small business owners: results of an experiment |
| Lehti: | Journal of Small Business Management
2003 : JUL, VOL. 41:3, p. 278-295 |
| Asiasana: | Mail surveys Response rate Small and medium-sized enterprises (SMEs) |
| Kieli: | eng |
| Tiivistelmä: | The response rates for mail surveys of small business owners is notoriously low, which creates the potential for substantial error in surveys of this population and diminishing the credibility of research conducted on small companies. Recently an experiment was carried out as part of a larger project involving 16 000 small business owners/members of the National Federation of Independent Business (NFIB). The purpose of the experiment was to ascertain survey treatments that might enhance mail survey response among small business owners. |
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