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| Tekijä: | Karmarkar, U. |
| Otsikko: | Will you survive the services revolution? |
| Lehti: | Harvard Business Review
2004 : JUN, VOL. 82:6, p. 100-107 |
| Asiasana: | Automation Consumer behaviour Service Industries Companies Management Strategy Organizational change USA |
| Vapaa asiasana: | Outsourcing |
| Kieli: | eng |
| Tiivistelmä: | A huge wave of change bearing down on the services sector should make you rethink your strategy and revamp your organization. This article suggests specific ways for companies to prepare themselves for the dramatic changes ahead. In a study done for the World Bank using employment data from 1990, it was estimated that about 10 per cent of American service sector jobs had the potential to be outsourced, moved offshore, or automated. Companies spending time and money in understanding customer preferences and developing specific services for niche customers will do well. Firms should find ways to serve growing but neglected populations. Reorganization of processes necessitates organizational change. |
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