haku: @author Usunier, J-C. / yhteensä: 4
viite: 3 / 4
| Tekijä: | Nebenzahl, I.D. Jaffe, E.D. Usunier, J-C. |
| Otsikko: | Personifying country of origin research |
| Lehti: | Management International Review
2003 : VOL. 43:4, p. 383-406 |
| Asiasana: | Research International |
| Vapaa asiasana: | Country of origin |
| Kieli: | eng |
| Tiivistelmä: | This study aimed to develop a multidimensional summated rating scale for the personification of country image as products source for use in cross-country COO studies. Scale items were derived from respondent attitudes towards people who buy products from selected countries. It was found that the final 27-item scale reveals social and self-image related traits of people who buy products of a particular origin. The scale was tested for reliability and validity in five countries, that is, Canada, France, Israel, Mexico and the United States (U.S.) |
SCIMA