haku: @author Lieberman, M. / yhteensä: 5
viite: 4 / 5
Tekijä: | Lieberman, M. |
Otsikko: | How discrete-choice models can measure brand equity |
Lehti: | Admap
2004 : JUL/AUG, VOL. 39:7 (452), p. 32-34 |
Asiasana: | Brands Measurement Marketing Models |
Kieli: | eng |
Tiivistelmä: | How much is your brand worth? The article deals with how best to measure brand equity and its many applications for marketers. |
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