haku: @indexterm MEDICINE / yhteensä: 97
viite: 19 / 97
Tekijä:Eagle, L.
Chamberlain, K.
Otsikko:Prescription medication advertising: professional discomfort and potential patient benefits - can the two be balanced?
Lehti:International Journal of Advertising
2004 : VOL. 23:1, p. 69-90
Asiasana:Direct selling
Health and safety
Medical care
Medicine
New Zealand
Kieli:eng
Tiivistelmä:Current controversies surrounding direct-to-consumer (DTC) promotion of prescription drugs are reviewed in an attempt to address the empirical information void and to provide a framework for sound policy deliberations by policy-makers. The paper begins by reviewing the principal arguments put forward by supporters and by opponents of the activity. Then it reports on a series of interconnected empirical studies that examine perceptions of the impact of DTC has on patient consultations and on the physician-patient relationship in New Zealand, one of the markets where prescription drug promotion direct to consumers is permitted.
SCIMA tietueen numero: 254538
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