haku: @indexterm Fast food industry / yhteensä: 41
viite: 9 / 41
Tekijä: | Shimp, T. Stuart, E. W. |
Otsikko: | The role of disgust as an emotional mediator of advertising effects |
Lehti: | Journal of Advertising
2004 : VOL. 33:1, p. 43-53 |
Asiasana: | ADVERTISING EMOTIONS FAST FOOD INDUSTRY |
Kieli: | eng |
Tiivistelmä: | This research focuses on unstudied emotion in an advertising/marketing context. Especially is focused in considering consumers reaction to advertisements, marketplace phenomena and retail establishments. Two parallel experiments are explored in the context of fast-food restaurant advertising. |
SCIMA