haku: @author Harris, P. / yhteensä: 16
viite: 5 / 16
| Tekijä: | Cornelissen, J.P. Harris, P. |
| Otsikko: | Interdependencies between marketing and public relations disciplines as correlates of communication organisation |
| Lehti: | Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 237-264 |
| Asiasana: | Organizations Communication Public relations Marketing United Kingdom |
| Kieli: | eng |
| Tiivistelmä: | Following an established line of inquiry in organizational research, an information-processing perspective on organisational structure and design, this study develops and tests the hypothesis that interdependencies btw. marketing and public relations disciplines are correlated with choices for organizational arrangements. The findings of an exploratory analysis of organizations in the U.K. suggest, however, that in the majority of cases there is a lack of fit btw. information processing requirements brought about by the interdependencies btw. the marketing and public relations disciplines and the information processing capacity accompanying the actual design choices and organizational arrangements made. |
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