haku: @indexterm INFORMATION ECONOMICS / yhteensä: 126
viite: 7 / 126
Tekijä: | Franke, G. R. Huhmann, B. A. Mothersbaugh, D. L. |
Otsikko: | Information content and consumer readership of print ads : a comparison of search and experience products |
Lehti: | Journal of the Academy of Marketing Science
2004 : VOL. 32:1, p. 20-31 |
Asiasana: | ADVERTISING RESEARCH INFORMATION ECONOMICS PRODUCTS |
Kieli: | eng |
Tiivistelmä: | Behind this article is past research involving the economics of advertising information to contemplate the interplay between consumers readership and advertisers´ provision. In three product categories is focused on the prepurchase verifiability of advertising claims. |
SCIMA