haku: @author Jang, S. / yhteensä: 8
viite: 6 / 8
Tekijä: | Jang, S. |
Otsikko: | Mitigating tourism seasonality: a quantitative approach |
Lehti: | Annals of Tourism Research
2004 : OCT, VOL. 31:4, p. 819-836 |
Asiasana: | Tourism Portfolio investment Market segmentation |
Kieli: | eng |
Tiivistelmä: | This research proposed an approach to obtaining quantitative solutions which can ultimately assist marketers in mitigating seasonal effects. It suggests that marketers should select a mix of tourism segments that fall along the Frontier given a demand-risk target. |
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