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| Tekijä: | Moore, C. M. Birtwistle, G. |
| Otsikko: | Channel power, conflict and conflict resolution in international fashion retailing |
| Lehti: | European Journal of Marketing
2004 : VOL. 38:7, p. 749-769 |
| Asiasana: | Fashions industry Clothing industry International business Conflict Corporate culture |
| Kieli: | eng |
| Tiivistelmä: | The aim of this study is to identify the problems that may arise from fashion retailers' international relationships. The paper reports the findings of an in-depth study of the relationships of ten international fashion retailers. It is found that these relationships face significant tensions, specifically with respect to strategy non-compliance, perceptual disagreements concerning the demarcation of decision making responsibility. The paper concludes by identifying areas for future research consideration. |
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