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| Tekijä: | McKnight, D.H. Kackmar, C.J. Choudhury, V. |
| Otsikko: | Shifting factors and the ineffectiveness of third party assurance seals: a two-stage model of initial trust in a web business. |
| Lehti: | Electronic markets
2004 : VOL. 14:3, p. 252-266 |
| Asiasana: | Advertising Trust |
| Vapaa asiasana: | Assurance seals Process model Web business |
| Kieli: | eng |
| Tiivistelmä: | This article tests the effects of privacy assurance and industry endorsement seals, reputation advertising by a web business, disposition to trust, and structural assurance on consumer trust across two early stages: the introductory stage, in which a consumer has only second-hand information about the site, and the exploratory stage, when the consumer first visits the website. |
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