haku: @indexterm ELECTRONIC PUBLISHING INDUSTRY / yhteensä: 39
viite: 2 / 39
| Tekijä: | Schoenbach, K. Waal, E. de Lauf, E. |
| Otsikko: | Research note: Online and print newspapers |
| Lehti: | European Journal of Communication
2005 : JUN, VOL 20:2, p. 245-258 |
| Asiasana: | Newspaper industry Electronic publishing industry Netherlands |
| Kieli: | eng |
| Tiivistelmä: | Printed newspapers (hereafter as: p-n-ps.) are known to widen the range of public topics, events and issues their audience (here as: aud.) is aware of. It can be assumed that their Online counterparts (here as: ol-n-ps.) help increase their aud.'s perceived agenda to a lesser extent. The way p-n-ps. are structured and used is supposed to lure readers into reading stories they may not have been interested in beforehand. Ol-n-ps. support more activity and control by their Users - becoming aware of a narrower range of topics according to one's individual interests is more plausible. A representative survey of almost 1000 respondents shows that it is more complicated than that. Both channels in fact contribute to widening the aud. agenda. But whereas ol-n-ps. show this effect only in the highest educated group of society, p-n-ps. can expand the horizon of those whose range of interests is at most average. |
SCIMA