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| Tekijä: | Singh, N. Kumar, V. Baack, D. |
| Otsikko: | Adaptation of cultural content: evidence from B2C e-commerce firms |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:1-2, p. 71-86 |
| Asiasana: | Communication Culture Electronic commerce Internet |
| Vapaa asiasana: | Adaptation |
| Kieli: | eng |
| Tiivistelmä: | The paper explores how cultural differences affect adaptation of web content by B2C e-commerce firms. The aim is to help companies to determine what level of web site adaptation is necessary when they want to taget and reach consumers effectively on the worldwide web. |
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