haku: @indexterm coffee industry / yhteensä: 54
viite: 5 / 54
Tekijä: | Barr, S. |
Otsikko: | Taking real resposibility: Cafédirect |
Lehti: | Admap
2005 : VOL. 40:1, p. 22-24 |
Asiasana: | Brands Coffee industry Competition Corporate responsibility Ethics |
Kieli: | eng |
Tiivistelmä: | The article shows how Cafédirect has built a successful fair trading partnership that is challenging established brands. It examines ethical consumerism and how it affects the marketplace. |
SCIMA