haku: @author O'Connor, P. / yhteensä: 11
viite: 7 / 11
| Tekijä: | O'Connor, P. Piccoli, G. |
| Otsikko: | "Marketing hotels using global distribution systems" revisited |
| Lehti: | Cornell Hotel and Restaurant Administration Quarterly
2003 : VOL. 44: 5-6, p. 105-114 |
| Asiasana: | Marketing Hotel and catering industry Internet |
| Kieli: | eng |
| Tiivistelmä: | This article is a commentary that revisits the original ideas presented in 1993 about how hotels can use global marketing systems as marketing tools. The ideas are then updated and some currently critical issues such as the hotel product distribution are discussed. Finally, the future of electronic distribution is speculated. |
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