haku: @author Medway, D. / yhteensä: 3
viite: 2 / 3
| Tekijä: | Warnaby, G. Medway, D. |
| Otsikko: | The role of place marketing as a competitive response by town centres to out-of-town retail developments |
| Lehti: | International Review of Retail, Distribution and Consumer Research
2004 : OCT, VOL. 14:4, p. 457-477 |
| Asiasana: | Marketing Public relations Retailing Shopping centres United Kingdom |
| Vapaa asiasana: | Town centre management |
| Kieli: | eng |
| Tiivistelmä: | Regional shopping centres (RSCs) located outside of the towns can have serious impacts on the business of town centres. This article examines the place marketing of town centres and describes how town centres countered the effects of the opening of the Trafford Centre RSC in the U.K. A PR-led place marketing campaign was held first to raise the public's awareness of retail provision in town centres but later the campaign moved to a more strategic focus. |
SCIMA