haku: @indexterm MEDICINE / yhteensä: 97
viite: 15 / 97
| Tekijä: | Penn, D. |
| Otsikko: | Could brain science be peace broker in the 'Recall Wars'? |
| Lehti: | Admap
2005 : SEP, VOL 40:8, p. 33-35 |
| Asiasana: | Marketing Advertising Psychology Medicine Research |
| Kieli: | eng |
| Tiivistelmä: | Rational vs. emotional - recall vs. recognition. The article explains why old certainties about ads look a bit tarnished - and why brain science has helped. |
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