haku: @author Walsh, G. / yhteensä: 11
viite: 5 / 11
| Tekijä: | Walsh, G. Groth, M. Wiedmann, K-P. |
| Otsikko: | An examination of consumers´ motives to switch energy suppliers |
| Lehti: | Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p. 412-440 |
| Asiasana: | Company loyalty Customer relations Energy companies Germany Suppliers |
| Kieli: | eng |
| Tiivistelmä: | This article discusses the reasons why customers stay loyal to a certain energy supplier or why they switch suppliers. 462 customers of a German energy supplier were surveyed and according to the findings customer satisfaction had a remarkable impact on switching intentions. Three switching groups were identified: dissatisfied customers, relative satisfied customers seeking change and dissatisfied customers seeking change. |
SCIMA