haku: @indexterm arts marketing / yhteensä: 5
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| Tekijä: | Marciszewska |
| Otsikko: | Emotional arts marketing-creating tourist value |
| Lehti: | Tourism review = Revue de tourism = Zeitschrift für Tourismus
2005 : VOL. 60:3, p. 29-34 |
| Asiasana: | Art Arts marketing Culture Emotions Experience Philosophy Poland |
| Kieli: | eng |
| Tiivistelmä: | The marketing strategies adopted with regard to cultural products can augment the chances to success for both cultural or tourism attractions and for visitors. Nevertheless, according to this study a high level of tourists' satisfaction can be achieved if the marketing of culture is based on a new philosophy which considers people's emotions fundamental in the process of creating new value within the framework of the visitor's past, current and future experience. This article is based on a case study of Pomerania Voivodship in Poland |
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