haku: @indexterm ELECTRONIC SHOPPING / yhteensä: 130
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| Tekijä: | Vijayasarathy, L.R. |
| Otsikko: | Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model |
| Lehti: | Information & Management
2004 : JUL, 41:6, p. 747-762 |
| Asiasana: | electronic shopping models technology |
| Kieli: | eng |
| Tiivistelmä: | This paper discusses the technology acceptance model (TAM), which concentrates on two central beliefs, namely ease of use and usefullness. An attempt is made to incorporate additional constructs to the original model in the context of explaining consumer intention to use on-line shopping. It is shown that compatibility, usefulness, ease of use and security are significant predictors of attitude towards on-line shopping, but privacy is not. Intention to use on-line shopping was also strongly affected by attitude towards on-line shopping, normative beliefs and self-efficacy. |
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