haku: @indexterm gifts / yhteensä: 45
viite: 10 / 45
| Tekijä: | Danziger, P. |
| Otsikko: | The business of gifts |
| Lehti: | Admap
2004 : MAY, VOL. 39:5 (450), p. 43-46 |
| Asiasana: | consumer behaviour gifts shopping |
| Kieli: | eng |
| Tiivistelmä: | Gift shopping is the ultimate "emotional consumerism". The article describes, how year-around gift giving is fuelled by consumers' desire to connect, and how this should influence retailer and brad-owner strategies. |
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