haku: @indexterm advertising media / yhteensä: 223
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Tekijä: | Foley, T. Engelberts, P. Wicken, G. |
Otsikko: | Compose: the art of channel planning |
Lehti: | Admap
2005 : DEC, VOL. 40:11 (467), p. 34-37 |
Asiasana: | advertising media media selection planning |
Kieli: | eng |
Tiivistelmä: | How can research help media-neutral planning? This paper presents a commercial planning tool that permits full use of available know-how. |
SCIMA