haku: @journal_id 1775 / yhteensä: 237
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| Tekijä: | Boon, A. den |
| Otsikko: | Real-time campaign evaluation |
| Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 24-27 |
| Asiasana: | advertising campaigns advertising effectiveness evaluation |
| Kieli: | eng |
| Tiivistelmä: | The paper shows how a well-structured dashboard can aid real-time decision making on campaign deployment. Measuring campaign's success in real time creates true cost-effectiveness. |
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