haku: @journal_id 1775 / yhteensä: 237
viite: 6 / 237
| Tekijä: | Binet, L. |
| Otsikko: | Fifteen ways NOT to evaluate your communications |
| Lehti: | Admap
2006 : FEB, VOL. 41:2 (469), p. 32-34 |
| Asiasana: | advertising campaigns communication evaluation |
| Kieli: | eng |
| Tiivistelmä: | How you tell whether your campaign measures are correct? This article discusses the many ways in which campaign evaluation can be misleading or just plain wrong. |
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