haku: @freeterm genre / yhteensä: 2
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| Tekijä: | Monin, N. Monin, J. |
| Otsikko: | Hijacking the fairy tale: genre blurring and allegorical breaching in management literature |
| Lehti: | Organization
2005 : JUL, VOL 12:4, p. 511-528 |
| Asiasana: | communication organizational behaviour management management literature structural analysis |
| Vapaa asiasana: | genre fairy tale |
| Kieli: | eng |
| Tiivistelmä: | The article claims that genre is an essential part in managerial communication, arguing that the fairy tale, a traditional narrative genre, lives on in organizations. Fairy tales are an invaluable source of folk-knowledge, but they also provide the reader with a one-dimensional experience and, in organizations, may enhance creativity and enable new insights. |
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