haku: @author Meyer, K.E. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Meyer, K.E. |
| Otsikko: | Globalfocusing: from domestic conglomerats to global specialists |
| Lehti: | Journal of Management Studies
2006 : JUL, VOL. 43:5, p. 1109-1144 |
| Asiasana: | competitive advantage conglomerate companies globalization resources |
| Kieli: | eng |
| Tiivistelmä: | Globalization is altering the competitive terrain on which companies develop their corporate strategy. Key competitive advantages are gained through internationally fungible resources. In addition, diversified conglomerates are converting to global specialists in narrower niche markets and competing with a small number of multinational enterprises operating worldwide. This paper explores this change process, by distinguishing country and industry specificity of firms' core competences, and by integrating divestment as part of the firm growth processes. Global focusing is suggested to be driven by shifts in the relative importance of country-specific and industry-specific resources and capabilities due to changes in the internal and external environment, notably the globalization of markets and supply chains. The author analyses the forces driving globalfocusing processes by considering two case studies of restructuring of two Danish manufacturing enterprises. |
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